The differentiation strategy of lamps and lanterns must be carried out to the end
The differentiation strategy of lamps and lanterns must be carried out to the end. After several years of rapid development, the lamps and lanterns industry has entered a stable period. For enterprises, this is the bottleneck of development.Now there are many brands on the market, homogeneous products, basically the same production mode, sales model and promotion methods are not different, resulting in a lack of fresh vitality in the market, unable to attract more consumer groups.Want to change this kind of phenomenon, lamps and lanterns enterprise should be with consumptive demand is power point, with difference into sail, hold the market firmly this pilot mark.
In recent years, personalized gradually popular, customized lamps and lanterns more and more popular, but the lamps and lanterns market brand multifness, product design innovation is ultimately limited, copycatted enterprises are not a few, especially small and medium-sized lamps and lanterns enterprises capital and strength is limited, it is easier to go on the wrong track.In fact, in the lamps market with severe homogenization phenomenon, breaking the same status quo is still the main task, which requires a group of participants including small and medium-sized lamps enterprises to carry out the differentiation strategy to the end.
In the process of operation, many lamps and lanterns enterprises have the possibility of differentiation. The end depends on how the lamps and lanterns enterprises can grasp the differentiation and build product brand characteristics.The development of lamps and lanterns enterprises also need to grasp the mainstream direction, according to the market demand in products and services to establish a prominent image, using differentiation strategy to break the homogenization situation.